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How Sexual Expertise Is Revolutionising Your Intercourse Life

There are currently only a few booming industries due to the Covid-19 pandemic. With the economic downturn looming and the unemployment rate rising, many of us have cut our spending in recent months. Green urges, however, appear in one area: global sex technology.

Read more: Do you have enough sex?

Lockdowns and social distancing have catalyzed the demand for adult apps and smart sex toys as people post their sexual desires online. Valued at $ 122 billion by 2024, the sex tech industry is not only promoting the sexual wellbeing of many, but with an emphasis on eliminating pleasure gaps, a new group of sex tech brands is working wonders for women and men other historically underrepresented groups.

What is sex tech?

Sex tech can be loosely classified as technological devices and digital platforms that enable and promote pleasure, intimacy, and sexual wellbeing. Abi Buller, Foresight writer at The Future Laboratory, a strategic foresight consultancy, is leading the market growth towards a broader cultural movement leading to more openness to sex and discussions around them. “As more people talk about it and more platforms and products become available, people start thinking about what sexual wellbeing means to them,” she says.

This is especially true for women and other underrepresented groups. When it comes to sexual pleasure, cisgender men with disabilities always come first – a fact that has resulted in what is known as an orgasm gap, where women have fewer orgasms than men. According to a 2017 study by the condom manufacturer Durex, 72 percent of men have orgasms during sex, while 75 percent of women do not.

Why? Perhaps because of a lack of understanding of the female anatomy – and because it always has been. But, as Buller explains, as interest and openness to sex have increased, conversations about the orgasm gap have come more into focus. “Women are becoming more aware of what pleasure looks like to them and realizing that there are many different ways to experience it,” says Buller. They also realize that they have never been served, which is why there are more and more female-run sex tech companies that put female pleasure first.

Destigmatizing female pleasure

Take the Sexual Wellness brand Dame Products, which offers an extensive selection of elegantly constructed vibrators, including the Arc, a single-handed G-spot vibrator, and Eva II, a hands-free vibrator for couples. Dame was founded by sexologist Alexandra Fine and engineer Janet Lieberman to promote sexual wellbeing. She believes that sexual pleasure is an integral part of our general health and mental wellbeing.

When the company founded in 2014, it was one of the few companies making sex toys for people with vulva that understood firsthand the anatomy they were related to. “Not only does this raise the standard for the toys and products we see in the market, but it also shifts the conversation to a less cis-male centered view of sex.”

For Fine and Lieberman, it’s not just about designing sex toys. “A lot of people come out of sex, and yet as a society we still struggle to discuss it,” says Fine. Out of the desire to stimulate open conversations about sex and sexuality, lady wants to use her social channels to build a sexually positive community, provide innovative tools (for example a questionnaire that you can use to tailor your sex toys to you) and provide life-changing education about safe sex , sexual wellbeing and even how the human body works for people worldwide.

Make sex inclusive

Today there are numerous sex tech brands that specialize in sex toys such as Maude, Lora DiCarlo and Unbound. All have a mission to bring sexual pleasure inclusive, with this concept of sexual wellbeing in the foreground. There are also a growing number of apps that try to diversify erotic storytelling by challenging the dominant male-oriented narrative and thus bringing joy to all.

There is the female-founded, audio-controlled meditation app Dipsea and the sexual wellness app Ferly, as well as online platforms such as Quinn and Lickerish Library, which help educate and educate mainly female viewers about their bodies and sexuality to enable more enjoyment for everyone. “Helping people learn about their bodies and how to experience joy and connect with themselves is a good thing,” said Kate Moyle, psychosexual and relationship therapist and host of The Sexual Wellness Sessions podcast. By better understanding our bodies and sexual needs, apps like this one improve our sexual well-being, which has a positive impact on our overall health.

Éva Goicochea founded Maude in 2018 to change the narrative about sex and sexual pleasure. “From sex expos to run-down stores, the sex industry couldn’t be further from the basic human side of this utterly universal act – not to mention it’s been misogynistic, narrow-minded, and completely devoid of inclusivity for too long,” she tells Vogue. “We want our customers to feel like they can think about their sexuality the way they think about the rest of their health and wellbeing.” That is, free from shame, shabby marketing, and with an experience that doesn’t feel bad or patronizing.

People with disabilities also enjoy new technologies. In a desire to normalize sex for people with disabilities, the charity Enhance The UK recently teamed up with sex toy brand Rocks-Off to develop a range of toys for users with physical disabilities to open up the amusement market to sexual wellbeing for everyone.

In fact, there are a number of brands out there eager to cater to this group’s needs, including Hot Octopuss, who have worked with a variety of disabled sex bloggers to create accessible products. Based on the notion that sex is for everyone, Hot Octopuss designs toys for a wide range of people, from queer, trans, and non-binary people to seniors of all genders and sexualities. “When we started with Hot Octopuss, it was clear how much stigma there was with regard to sex and especially masturbation,” says co-founder Julia Margo. “Rather than accepting defeat, we decided that there was an opportunity here to turn the idea of ​​removing stigma and taboo into a movement for social justice.”

There’s no denying that sex tech does wonders when it comes to challenging historical sexual stigmas and enabling underrepresented groups to enjoy and enjoy sexual wellbeing. New tools bring new insights, and new insights bring new experiences for a wider audience – and that’s nothing but positive. But if we are to really destigmatize sexual pleasure for any of these groups, we have to challenge broader power structures holding them back in life. But until then, when Dame’s Arc brings you joy and even breaks the monotony of the lockdown, all power is on.

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